Mudafy
A tech-enabled real estate broker for LatAm.
Objective
Redesign of the platform to enhance conversion and transform the user experience, along with the creation of the brand identity.
Duration.
6 months - 2020.
Industry.
Proptech.
Methodologies.
Design Thinking, Research, User Testing, Prototyping, UI.
Tools.
Adobe XD, Illustrator, Figma, Photoshop.
Introduction.
This was my first UX/UI project, and it holds a special place in my career journey. The project involved a complete redesign of Mudafy, a real estate web platform, making it accessible, simple and fast. The main goal was to improve the user experience for people looking to buy, rent, or sell properties in Argentina and Mexico.
Project details.
Duration
6 months (02/20)
Sector
RealState PropTech
Methodologies
Design Thinking, Research, User Testing, Prototyping, UI Design
Tools
Adobe XD, Illustrator, Figma, Photoshop
Analysis.
In the first stage, I dedicated myself to learning about and collecting all existing information on the platform, seeing what had been done, understanding the "why" of certain decisions, and aligning objectives with stakeholders.
Members of the sales and development team were interviewed.
User research.
I reviewed previous interviews, usability records (HotJar), and existing documentation before conducting interviews with business advisors and creating potential personas. One of the key challenges was understanding the process deeply, as it is very personal and intimate, involving a major life decision that only happens a few times. Since user profiles varied between Mexico and Argentina, we created Lourdes as a persona that balances the similarities between both countries.
Lourdes
Profile
- Age 37
- Married
- Children 3
- Upper-Middle Class
- Family Lawyer
Personality
- Extroverted
- Analytical
- Determined
Motivations
Wants a bigger home with better access to amenities as her children grow.
Frustrations
Dislikes inefficiency, lack of empathy, and irresponsibility when searching for what she needs.
Environment
Enjoys relaxing in the living room with her family and recently started a cooking course with her husband, surprising her children with new recipes.
User insights.
To enhance the design, both market trends and user perceptions on platforms like the App Store were explored. This helped identify key areas for improvement and adjust the product to better align with users' real expectations.
Competitive analysis.
Conducted a benchmark analysis by reviewing both direct and indirect experiences people have when searching for a place to live. Given the highly varied market, also analyzed multiple platforms and competitors, each with a different approach, to identify what makes them stand out.
Organizing information.
With what was collected, I highlighted keywords that were repeated throughout the interviews. Then I used the saturate and group technique to understand what would be the keys during the whole process.
Based on this foundation, I went back to the competition to understand how they solved problems similar to those in Mudafy, identifying components, key sections, and analyzing them in depth.
Acompañar
Transparencia
Fiabilidad
Apartado Funcional
Tasación Alta
Simple y con poca comisión
Almost There!
Just a few more details to finish this section. Stay tuned!