Properix

Platform connecting property managers, homeowners associations, and neighbors. Present in Argentina, Colombia, and Mexico, backed by Newtopia Ventures to drive its expansion in Latin America.

Screen

Introduction.

Designing a consistent experience for administrators, neighbors, and buildings across three countries, transforming property management from the desktop to the pocket.

Scope of work.

  • Role: Product Designer - Research, UX, UI, Design System
  • Teams: Design, Development, Support, Business
  • Tools: Figma, FigJam, Optimal Workshop, Notion
  • Scope: 2 mobile apps and web platform redesign

Product Ecosystem

The Ecosystem

Three integrated platforms working in harmony to modernize property management from every angle

Web Platform

Management System

The heart of ConsorcioAbierto—a powerful web platform where administrators centralize operations, automate workflows, and gain real-time visibility across all properties.

  • - Expense liquidation & reconciliation
  • - Delinquency & payroll management
  • - Consolidated reporting dashboard
  • - Mass communication tools

Mobile App

Administrator

Manage properties on the go. Access key information, respond to neighbors, and handle critical tasks from anywhere..

  • - Multi-property monitoring
  • - Payment approvals & alerts
  • - Instant announcements
  • - On-demand report generation

Mobile App

Neighbor

Empowering neighbors with autonomy. A clear channel for residents to manage their property needs independently.

  • - Online expense payments
  • - Maintenance claim tracking
  • - Amenity reservations
  • - Digital voting & messaging
Web Platform

Management System

Management System
Mobile App

Admin App

Admin App screen 1
Admin App screen 2
Admin App screen 3
Mobile App

Neighbor App

Neighbor App screen 1
Neighbor App screen 2
Neighbor App screen 3

Challenges

Scale without fragmenting

Create a system that adapts to the specificities of each country and the unique needs of each user type.

Evolve without disrupting

Redesign the webapp without affecting daily operations, minimizing the learning curve for administrators.

Improve Neighbor-Admin Relationship

By improving the neighbor app, we seek to enhance the user experience and bring them closer to administrators, reducing friction.

From desktop to pocket

Design the administrator app by understanding their daily routine and translating desktop functionalities into a useful mobile format on the ground.

Timeline

Internal Discovery

Support

Analysis of 100+ tickets. 34% were navigation issues

Tech

Aligning React migration with UX priorities

Business

Expansion to Chile/Mexico + support reduction

Design

Usability audit and inconsistencies

User Research

Scope

12 current administrators + 8 in target markets

Focus

Heavy users as process partners

Result

4 critical problems identified

Framework

Continuous feedback system established

Design & Prototyping

Dashboard

Prioritization of actionable information

Navigation

From 47 items to 8 groups (card sorting)

Prototypes

Figma validation with users

System

Component library easy to develop

Development & Launch

Migration

Gradual React migration aligned with UX

Apps

2 mobile applications launched

System

Documented design system

Result

★ 4.7 rating, Top 20 productivity apps in

4.7★

Rating App Store

51.6k

Reviews

iOS + Android

Latam Presence

Results.

Two mobile applications designed and launched
Comprehensive web platform redesign
Design system implemented and documented
UX foundation for expansion into 2 new markets
Continuous feedback framework established
React migration aligned with user priorities

Key Learnings.

Internal discovery is as valuable as external

The support team had insights into aggregated patterns that no individual user could provide.

Controlled evolution > revolution

In established B2B products, gradual changes generate less friction and allow for learning along the way.

Heavy users as allies

They didn't just provide feedback; they became champions of the changes to more resistant users.

Cross-functional collaboration

The best decisions emerged when Design, Tech, Support, and Business were in the same conversation.